Recently there has been a major change taking place not only in Google but in all the search engines. The search engines have 2 goals for their users. To filter out junk web sites from natural search results, and to make money on paid advertisements which are also know as sponsored links. This competition gives the search engines the power to choose how they accept sites and which they want to exclude. Though this process is not bullet proof, you will see more sites disappearing from the top 10 of the major search engines and more relevant sites appear relating to your keyword search.

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